Wednesday, April 10, 2013
Converse Shoes will get logo changes in 2013
Converse plans to change the the All Star Chuck Taylor and Jack Purcell logos. Starting in the Fall of 2013, all Chuck Taylor and Jack Purcell shoes will receive a change to their logos. Converse will be adding the word Converse to the heel logo above the words All Star and Jack Purcell. The All Star low top will receive the same logo treatment on the tongue. Branding experts at the company think this will help consumers understand that Converse is a brand with several lines under it's name. All Star originals, Jack Purcell and Cons basketball shoes. I'm not sure if people were confused by a product that has been in production for over 100 years but I'm no expert.
Posted by Retro Sneakers at 8:07 PM